Marketer & Content Creator

Riddhi Chhabra

Making brands impossible to scroll past.

Script Shoot Edit Direct Strategy
See my work
Riddhi Chhabra
24 · ♒ Aquarius
Loves to script, shoot & direct
Obsessed with good content
Always on Instagram 📱
Laughs too loud, works harder
Loves being in front of the camera
WHO
AM I?

After graduating in Journalism from CHRIST University, I jumped into a marketing agency as a content creator — scripting, shooting and editing for brands every day. A year in, I joined The LIT School's Creator Marketer Program to upskill across performance marketing, strategy and digital growth. Now I'm looking to continue doing what I love — creating content and building brands that people actually care about.

The person
behind the work

A marketer and generalist who loves to script, shoot, edit and direct. Through internships, jobs and courses in marketing, I've worked with 25+ brands across food & beverage, lifestyle, entertainment, skincare, retail and accessories. If there's one thing I know about myself, it's that I am someone you can count on to get it done!

3+
Years of experience
25+
Brands worked with
#1
Top of class at LIT School (3 semesters)
6+
Sectors worked across

What I bring

01
Content
  • Short-form video
  • Reels scripting
  • Shoot & edit
  • Creative direction
02
Strategy
  • Social media strategy
  • Brand storytelling
  • X & LinkedIn strategy
  • Moment marketing
03
Marketing
  • Meta Ads
  • Google Ads
  • Instagram analytics
  • YouTube analytics
04
Tools
  • Adobe Premiere Pro
  • Figma, Wix & Webflow
  • Canva, Krea & Shorthand
  • Google & Meta Ads Manager

A Peek Into My Work

View all →
01
Corner House

Day-to-day content creation and campaign-led pieces for Bangalore's iconic ice cream brand.

ContentSocial MediaAgency
02
Loco Bear

Trend-led content and moment marketing for Bangalore's popular indoor arcade and entertainment hub.

ReelsEntertainmentTrends
03
Indian Silicon Valley

Redesigned their website from scratch in Figma, built on Webflow. Appreciated by Jivraj Singh for being the most intuitive version.

FigmaWebflowUI Design
04
Hellhole

Production Assistant on The Quint Lab's award-winning immersive project. Winner of SOPA 2024 — Excellence in Journalistic Innovation.

ProductionJournalismSOPA 2024

What Would I Do?

Four brands. Four real briefs. Here's how I'd approach them.

01
Brand Audit
Nish Hair

A deep dive into what's working, what's not, and what I'd do differently.

Read the audit →
02
Campaign Concept
Zomato

If I were running their next big campaign, here's exactly what I'd pitch.

See the concept →
03
10-Day Content Calendar
Fix My Curls

A full 10-day content plan built around community, education and engagement.

See the calendar →
04
Competitor Analysis
Zepto vs Blinkit vs BigBasket vs Instamart

Four brands, one category — breaking down who's winning the content game and why.

Read the analysis →

Brands I've worked with

Corner House
Meghana Foods
Loco Bear
Smart Commerce by Amazon
Just Lil Things
Adorn Blinds & Shades
Circle Store
Chulha Chauki Da Dhaba
Skergo
Indian Silicon Valley
22Luna Clinic
Sashay Taproom & Kitchen
The Quint
Buyhatke
FreshMenu
Kotak Cherry
Car Decor
Stable Money
Urban Vault